BLUEREE is a Netherlands-based eyewear brand, created to redefine vision, one lens at a time. Inspired by movement, innovation, and individuality, we design sunglasses that blend function with effortless elegance—made for Europe, built for the world.
[An open letter from the founders of BLUEREE - March 2025] Through our lenses, we invite you to see the world with confidence, embrace your own rhythm, and push beyond the ordinary.
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EFFORTLESS STYLE
At BLUEREE, we believe that true style is effortless. Our sunglasses are designed to complement your lifestyle—whether you're walking through the city, playing on the courts, or chasing the horizon. Every pair merges sleek aesthetics with high-performance materials, so you never have to choose between function and fashion.
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PERFORMANCE MEETS INNOVATION
We’re passionate about crafting eyewear that moves with you. Our frames are lightweight yet durable, built for those who demand more—on and off the field. Designed for clarity, comfort, and endurance, BLUEREE ensures that every detail is refined for peak performance.
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BEYOND LIMITS
BLUEREE isn’t just about sunglasses; it’s about a mindset. Rooted in the Netherlands and inspired by Europe’s diversity, we embrace ambition, adventure, and pushing past boundaries. Whether you're in motion or pausing to take it all in, BLUEREE is there to elevate every moment.
WHAT THIS MEANS FOR YOU
By choosing BLUEREE, you become part of a movement that values both performance and style. From Amsterdam to Berlin, Paris to Milan, our BLUEREE community is built on passion, precision, and progress. Wherever your journey takes you, we’re here to make sure you see it in the best light possible.